THE STEP BY STEP GUIDE TEACHING YOU

How Everyday People Are Growing Real Wealth in the Stock Market Using a Simple 15-Minute Monthly Strategy

This is simple, straightforward long term investing that anyone can do, even if you’ve never invested before

I’ve helped over 1,000+ beginner investors take control of their financial futures.... now it’s your turn!

Hello Friend,
There’s a devastating epidemic that’s forcing millions of people to keep working long into retirement. 

The average person is on track to outlive their pension savings by 10+ years. 

You’re on a path to join them. That’s because getting a job, working hard and putting some money into savings is no longer enough to build a retirement pot. 

If that’s all you’re doing right now, you’re in for a big shock.

In fact if you want to outpace inflation, beat the constant cost of living rises and have enough money to enjoy retirement then investing is the ONLY way to truly grow your wealth  

I've grown a six-figure investment portfolio in just over 8 years and am on course for over £6 million when I reach retirement. 

But the problem is? 

Everyone wants the get rich quick scheme  

They pick something that their mate Dave down the pub recommended, they lose a bunch of money and then go... "Oh that investment stuff is a scam" 

The truth is, everyday people like us can exponentially grow our wealth, even with a modest salary and a 9-5 job. 

It's been proven time and time again. 

Most people are just scared to get started. 

But why is there so much fear and mystery about investing. 

 The truth is it's been made to sound confusing by banks and financial companies. 

To make you feel like investing is only for the select few... 
 OR that you need to have loads of money to get started... 
 OR that you need to learn a truck load of analogies and tactics before you can actually do it... 

Let me tell you something - that's ALL BULLSH*T! 

You don’t need to be scared anymore 

Together we can change that and give you a pathway that's been walked before. 

A way to invest comfortably WITHOUT the panic, confusion or information overload. 

And luckily for you there's a simple formula I call the '80/20 Strategy'. 

But while it may be simple, it’s not going to change your life overnight… 

So, if you want an effective way to build wealth, without the jargon and still having time to live your life... 

Give me 5 minutes of your time and I'll explain the plan
But first, here's what some industry leaders have to say!

"Sammie Ellard-King is doing an incredible job educating his audience on all things money and personal finance"

Brian Byrnes
Head of Personal Finance at Moneybox

"Sammie's journey is not just inspiring - it shows how everyday people can invest and create real wealth with the right guidance"

Sam North
Head of Markets at eToro UK

"Sammie has been a leader in the personal finance space for a number of years now and I love what he's doing! "

David Henderson
Head of Pensions at Penny

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder
The incredible opportunity you have to grab hold of today...
Everyday people can put £100, £200, £300 a month into the stock market and in 20-30 years have enough to retire... 

This still blows my mind to this day  

It surprises most people, yet we all know someone who’s done well from investing. 

That could be you too. 

You’re probably wondering, ‘Doesn’t that take a lot of effort?’ 

Actually, building an investment portfolio is far simpler than most people think and it doesn’t take much time at all. 

Here’s the real reason to invest - it’s the only way to beat inflation. 

Saving alone isn’t enough. 

In fact, when inflation rises, your money actually loses value over time. ​​ ​

So to get real growth from your money you only have one option... ​ ​

And that's to invest

The numbers don’t lie. 

*Based on historical average market returns of 8% annually

So what's the catch?
Well, the truth is... most people don't give it enough time

Compounding (where your money makes it's own money) takes years to kick in... 

But everyone is chasing a quick solution and it's why they make rash decisions and don't see proper results. ​

So simply put we can't be those people ​ ​

We have to start thinking in decades rather than months or years. ​ ​

We do this by making calculated investing moves that anyone can understand. ​​
 
That's the ONLY way you can win in 2025 and beyond. 
 
A true strategy that creates enormous wealth even if we don't have thousands to invest every month. 

And because I've done this 1000s of times over, I can show you how better than anyone right now. 

Even if you're a complete beginner that's never made an investment before... 

It's about building a complete system that we can do together with just 15 minutes a month. 
 
All while we still enjoy our lives and keep doing the things we love (yes that's 100% possible too!). 

To explain, let me introduce myself...
How I Went From £24,000 In Debt To Be On Track For £6 Million In Retirement
Hey, I'm Sammie. 

10 years ago, I was £24,000 in debt and on a path to NEVER retiring. 

I was spending money I didn’t have on things I didn’t need to impress people I didn’t even like and living with a constant case of FOMO... 

Feeling like I was missing out if I wasn’t out partying  

Don’t get me wrong, I had a good job... 

But I treated money like water, and my bucket was leaking. 

Everything changed during a trip with a friend when I had an ‘aha’ moment that hit me like a ton of bricks. 

I'd be working until I was 80+ if I didn't turn things around. 

When I got back, I dove headfirst into every book, course, and YouTube video I could find.... 

I realised everyday people like you and me were building wealth by investing small amounts consistently over long periods of time. 

It didn’t require an Oxford dictionary or a degree in jargon either.... 

I cleared my debt in just 18 months through hard work, income increases, and side hustles... 

But when I got back to zero, I had two choices: go backwards or kick on. 

I chose to kick on  

Today, I’ve built a six-figure investment portfolio by keeping it simple and doing the basics well and will be on track to retire with over £6 million in the bank. ​

Four years ago, I started Up the Gains to help everyday people like you go from zero to one with their finances. 

Since then, we’ve won multiple awards, including Money Content Creator of the Year 2024 at the British Banking Awards, and have been featured in The Times, The Guardian, The Sun, The Mirror, The Daily Mail, and Metro.
My number one mission? 

To get as many people as possible investing. 

Because let’s face it... 

It’s the only way for us to get ahead and build a financial future we can truly be proud of. ​

And that’s what you’ll get from me
This is NOT for you if...

You're looking for a get-rich-quick scheme or "secret" trading strategies 

You think investing should be exciting and deliver immediate results 

You can't commit 15 minutes a month to your financial future 

You're not willing to think in decades rather than days 

You don’t believe in investing into yourself to learn a skill that could dramatically change your future

This IS for you if...

You're willing to commit 15 minutes a month 

You're tired of watching others grow their wealth thinking that could be me 

You want a proven system to build wealth consistently over time 

You understand that real wealth is built through patience 

You're ready to join hundreds of everyday people just like you 

You believe in taking control of your finances rather than paying "experts" hefty management fees

Introducing
Stock Market School
An Interactive Learning Platform
I've created a program that covers everything you need to confidently build and grow your own investment portfolio - with zero guesswork

And I've called it - Stock Market School.

​​Here's how it works:
  • 50+ interactive HD video lessons  - Never feel confused about investing terms or concepts again 


  • Monthly LIVE group coaching calls  - Receive personalised guidance 


  • A premium community to connect with me, my team, and like-minded learners - get your questions answered fast 


  • Plus expert speakers, quarterly Q&As, and workshops to keep levelling up your knowledge


  • And resources to guide you every step of the way
Here's Everything Inside

ZERO fluff. No jargon. Easy to understand, bitesized learning.


Inside the modules

  • Why Invest? (6 Lessons)
    ✅ Limiting Beliefs 
    ✅ Misconceptions about Investing 
    ✅ Introduction to Investing 
    ✅ Understanding risk 
    ✅ Setting your Financial Goals 
    ✅ Compounding
  • The Basics ‍ (6 Lessons)
    ✅ History of the Stock Market 
    ✅ What is a Share / Stock?
    ✅ Why Do Stock Prices Change?
    ✅ Stock Market Indices - S&P500 & FTSE
    ✅ IPOs
    ✅ Types of Investments
  • Individual Stocks 101 (7 Lessons)
    ✅ Introduction to Individual Stocks 
    ✅ Blue Chip Stocks 
    ✅ Growth Stocks 
    ✅ Dividend Stocks 
    ✅ Value Stocks 
    ✅ Cyclical Stocks
    ✅ Pros & Cons
  • Funds 101 - (8 Lessons)
    ✅ Funds & ETFs - An Introduction 
    ✅ Active vs Passive Funds 
    ✅ Mutual Funds 
    ✅ Index Funds 
    ✅ ETFs
    ✅ Sector & Thematic ETFs 
    ✅ Tickers and Fund Names 
    ✅ Accumulation vs Distribution Funds 
    ✅ Pros & Cons
  • Valuing Investments ➕ (8 Lessons)
    ✅ Intro To Valuing A Business 
    ✅ Market Capitalisation 
    ✅ Market vs Intrinsic Value 
    ✅ The Four M's 
    ✅ How To Understand An Earnings Report For Beginners
    ✅ Profit, Loss & Cash Flow 
    ✅ Common Pitfalls with Valuations 
    ✅ Stock Splits
  • Investing Strategy (5 Lessons)
    ✅ Investing styles and Asset Allocation 
    ✅ How Much To Invest 
    ✅ The Funds Only Strategy 
    ✅ 80/20 Strategy 
    ✅ Automated Investing
  • Managing Your Portfolio (6 Lessons)
    ✅ Rebalancing 
    ✅ Bull and Bear Markets 
    ✅ Understanding Market Crashes 
    ✅ Ignoring The Noise 
    ✅ Hype And Bad Actors 
    ✅ Moments That Made History
  • Make Your First Investment (8 Lessons)
    ✅ Investing Checklist 
    ✅ Making Your First Investment 
    ✅ Stocks And Shares ISAs 
    ✅ General Investment Accounts 
    ✅ Workplace Pensions 
    ✅ Self Invested Personal Pensions 
    ✅ ISAs vs Pensions 
    ✅ Make The Most Of Your Investments

Want a sneak peek inside?
Watch the start of the "Why Stock Prices
Change" lesson right here:

Frequently Asked Questions

  • How do I know if this works for me?
    This program is designed for beginner and existing investors to learn everything they need to create an investment portfolio.
  • Is this virtual or in-person?
    This is all online based. The calls are presented live but you will have access to recordings at all times.
  • Do I get support if I'm stuck?
    Yes, our team is available to help you through your issues at any time plus there is a community where you can ask your most burning questions 365 days a year.
  • Will the calls be recorded?
    Yes, we will record the calls so if you cannot make one for whatever reason you can tune back in at anytime.
  • How long will I have access to the course materials?
    You will have lifetime access to the course and all future versions.
  • Did Sammie make this program?
    Yes, I wrote all the content, filmed the videos and created the community. My team helped with the editing and putting it together. You are buying something directly from me.
  • Is there a money back guarantee?
    Yes, there is a 7 day money back guarantee. If you don't like it or would like a refund please let our team know - no funny business.
  • Is this for the UK only?
    This is for anyone in the world that wants to learn to invest. 97% of the lessons are relevant to any location.
  • I already have some investing experience. Can this help?
    We start right from the beginning which is the most important part. You can get a full taster of each of the lessons and module just above.
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Disclaimer: Please note that the information in this programme is not considered financial advice. It is for educational purposes only. Capital is at risk, and past performance is not a reliable indicator of future results. Always do your own research before making any financial decisions. The content provided is based on publicly available information from credible financial sources and is presented in a way that makes it easier for our customers to understand.